Let’s just start by what we’re not. We’re not flawless, we’re not a sustainable brand and we’re not a finished product. Humano is not perfect, and it will probably never be. We’ll fail, we’ll learn and we’ll evolve. We are focused on taking the values we believe in as the guiding principles to our own business. However, things aren’t always ”black and white”. After all, this company is run by real people, with their own complexities, struggles and doubts. We don’t have all the answers. So instead, we guide ourselves by asking, day by day, a simple question: ”Is this the best we can do at this given moment?”
Humano is so much more than just a brand. It is an untold story of a friend, a neighbor or a stranger. The goal is to create a community that celebrates the wonderful complexities that makes us all human, by turning real stories of real people into unique pieces that you can wear. We do this by collaborating with artists that turn each story into original designs. By wearing Humano, we want you not only to feel great about yourself, but also to be a reminder that there’s an incredible amount of inspiring and undiscovered stories around you. Who knows what stories the person next to you might have to tell?
It all started with Epoch, a project created with the purpose of documenting and sharing real stories of real people. Ironically, in a time where we have every tool available to make us connected, it seems like we’re more and more disconnected from each other. Epoch exists to challenge that. People can’t be defined by a single thought, saying or action. By reducing someone to a word or label, we’re discounting all that is complex and unique about them. Instead, everyone is on their own journey, fighting a battle that we really know nothing about. Epoch tries to share a glimpse of that. Through the form of a short documentary, each film explores a unique and intimate story of a specific person. The idea is simply letting the stories speak for themselves, nothing else. Encouraging more listening and less talking.
As the project matured, it became apparent that it could evolve into something more. The mindset/goal was really simple:
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Admittedly, many of us wash our clothes after each wear. However, with some items, that’s not really necessary to do. Most of the times, if your piece is not dirty, it just needs to be shaken out and aired to be good for another day. This not only helps reducing the environmental footprint, but it also helps maintaining the quality of your garments for longer. The more you wash it, the quicker your piece will lose its color and overall quality.
Washing at low temperatures is great not only for your clothes, but also for the environment. We suggest machine washing at maximum 30ºC. This helps preserving the color of your pieces, as well as preventing them from losing their shape. Washing at higher temperatures might damage and shrink the fabrics.
In each product page you can see the specific garment care instructions and recommendations. These aren’t just a formality. Because our fabrics are not synthetic, they need to be maintained with care. The garment care instructions are intended to help you keep the quality of your pieces for longer.
Before running your washing machine, make sure you’ve accumulated enough clothes to fill it up. This will significantly reduce the consumption of water and energy over time. However, be careful to not overfill it, as it can lead to poorly washed items and even damage them due to friction.
Before washing, please sort your garments by color. We recommend separate them in three categories: whites, light colored and dark. This can prevent dye transfer problems during washing.
Wash all of your colored garments inside out and follow all the garment care instructions.
When cleaning stains, please avoid the use of solutions with bleach, as this can alter the color of the fabric.
Avoid drying your clothes in direct and bright sun light for long periods of time, as this can accelerate color fading over time.
The longer you wait, the harder it will be to treat stains. These are easier to remove when they haven’t set into the fabric.
Tumble dryers have a significant impact on the environment, as these use a lot of energy. Not only that, but dryers can also damage your clothes and alter their shape. If you can, skip the dryer completely. However, we understand that’s not always possible. If you’re using a dryer, use a low heat setting. The higher the heat, the higher the risk of shrinking.
Most of the times, air drying is the best option. Not only does it have zero impact, but it also helps maintaining the quality of your clothes for longer. In this case, if possible, avoid long exposure of your garments to direct and bright sunlight, as this can lead to fading of the colors over time.
As soon as you finish washing your clothes, we recommend gently shake them to remove some wrinkles and hang them properly to dry. By doing this, you’re ensuring that there will only be minimal wrinkles before ironing, which makes the entire process much easier. Sometimes, this process might be enough and you can skip ironing entirely.
We recommend steaming instead of ironing, as it’s less aggressive for the fabric fibers. However, there will be some items that do need some ironing.
If you’re ironing garments made of cotton, make sure they’re slightly damp prior to ironing, or use the steam setting on the iron. This will make the fibers smoother and the process of ironing much easier.
We recommend ironing all of our clothes at low/medium temperatures, inside out. This will help avoid any possible damage in outer side of the fabric. Finally, please avoid ironing directly on the print or embroidery, as this can damage it over time.
If you can, reduce the consumption of clothes that contain any type of plastic in their composition, such as: polyester, nylon, elastane or acrylic. Every time you wash these fabrics, microplastics are released into the water systems and consequently into the aquatic ecosystem. This happens because a lot of these microplastics are just too small to be filtered by the current waste treatment plants. By entering into oceans and rivers, they pose a potential danger not only for the environment and the marine life, but also for our own health, as we can ingest them through food and water. All of our pieces are made of 100% organic cotton. However we also need to consider the labels, sewing threads, embroideries or other embellishments, which can be made with synthetic fibers. We care about every single component of our pieces, and so we believe that we should inform you the best we can about them. Unfortunately, some of our sewing threads and embroidery are made of polyester. We recommend always using a Guppy Friend washing bag, as it collects the microplastics that are released from garments in the wash and prevents them from entering in the water supply systems.