RESPONSiBILITY

Our Impact

The idea behind Humano was very clear from the beginning: to create a brand that celebrates the wonderful complexities of human beings. We truly believe that listening and making an effort to understand each other are key components for a more connected and better world. These are the fundamental ideas of Humano.

We felt it would then be hypocritical to create a business where the profit results from the harm of people and the environment. The fashion industry is an extremely complex one: for a piece of clothing to get to your hands, it has to go through a variety of manufacturing processes as it passes through the supply-chain. As a young company just starting out, we can’t control every single detail of production, but we’re committed to getting a little better everyday.

Why be a part of it?

This is a question that we have constantly confronted ourselves with while building Humano, and it’s fair that you ask the same too: why be a part of such a problematic industry? The truth is, to build a long-term sustainable business, we need to make a profit, and we do that by encouraging the consumption of our products. This, inevitably,  produces a negative  environmental  impact. We believe that being aware of the pressing issues facing our planet, its inhabitants and having the desire to change it is exactly the reason why we should be a part of it. Our goal is not just to mitigate any negative impact, but to use the business as an agent of positive change. We’re far from where we want to be right now, but we will keep moving towards our goals, with your support, bit by bit. We’re in the pursuit of doing good; better.

There’s an ongoing conversation that needs to happen.

The fashion industry is beginning to go through a massive transformation and we want to be part of that. For us to evolve, we can’t just stay still and wait for things to change. We need to be proactive in the search for more responsible solutions.

For this to happen, it’s fundamental that we have an open, ongoing conversation between all of us, and we would kindly request your involvement. We don’t know all the answers and we will surely make some mistakes, but we are driven by an immense curiosity and passion for learning. More than anything, we want to learn how to do things better, and we want you to be part of that journey. Ask us questions, or give us suggestions. We can’t promise we will be able to change everything at once, but we can guarantee we will always be open to listen.

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HERE'S WHAT TO DO TO PROPER TAKE CARE OF YOUR CLOTHES

Admittedly, many of us wash our clothes after each wear. However, with some items, that’s not really necessary to do. Most of the times, if your piece is not dirty, it just needs to be shaken out and aired to be good for another day. This not only helps reducing the environmental footprint, but it also helps maintaining the quality of your garments for longer. The more you wash it, the quicker your piece will lose its color and overall quality.

Washing at low temperatures is great not only for your clothes, but also for the environment. We suggest machine washing at maximum 30ºC. This helps preserving the color of your pieces, as well as preventing them from losing their shape. Washing at higher temperatures might damage and shrink the fabrics.

In each product page you can see the specific garment care instructions and recommendations. These aren’t just a formality. Because our fabrics are not synthetic, they need to be maintained with care. The garment care instructions are intended to help you keep the quality of your pieces for longer.

Before running your washing machine, make sure you’ve accumulated enough clothes to fill it up. This will significantly reduce the consumption of water and energy over time. However, be careful to not overfill it, as it can lead to poorly washed items and even damage them due to friction.

Before washing, please sort your garments by color. We recommend separate them in three categories: whites, light colored and dark. This can prevent dye transfer problems during washing.

Wash all of your colored garments inside out and follow all the garment care instructions.

When cleaning stains, please avoid the use of solutions with bleach, as this can alter the color of the fabric.

Avoid drying your clothes in direct and bright sun light for long periods of time, as this can accelerate color fading over time.

The longer you wait, the harder it will be to treat stains. These are easier to remove when they haven’t set into the fabric.

Tumble dryers have a significant impact on the environment, as these use a lot of energy. Not only that, but dryers can also damage your clothes and alter their shape. If you can, skip the dryer completely. However, we understand that’s not always possible. If you’re using a dryer, use a low heat setting. The higher the heat, the higher the risk of shrinking.

Most of the times, air drying is the best option. Not only does it have zero impact, but it also helps maintaining the quality of your clothes for longer. In this case, if possible, avoid long exposure of your garments to direct and bright sunlight, as this can lead to fading of the colors over time.

As soon as you finish washing your clothes, we recommend gently shake them to remove some wrinkles and hang them properly to dry. By doing this, you’re ensuring that there will only be minimal wrinkles before ironing, which makes the entire process much easier. Sometimes, this process might be enough and you can skip ironing entirely.

We recommend steaming instead of ironing, as it’s less aggressive for the fabric fibers. However, there will be some items that do need some ironing.

If you’re ironing garments made of cotton, make sure they’re slightly damp prior to ironing, or use the steam setting on the iron. This will make the fibers smoother and the process of ironing much easier.

We recommend ironing all of our clothes at low/medium temperatures, inside out. This will help avoid any possible damage in outer side of the fabric. Finally, please avoid ironing directly on the print or embroidery, as this can damage it over time.

If you can, reduce the consumption of clothes that contain any type of plastic in their composition, such as: polyester, nylon, elastane or acrylic. Every time you wash these fabrics, microplastics are released into the water systems and consequently into the aquatic ecosystem. This happens because a lot of these microplastics are just too small to be filtered by the current waste treatment plants. By entering into oceans and rivers, they pose a potential danger not only for the environment and the marine life, but also for our own health, as we can ingest them through food and water. All of our pieces are made of 100% organic cotton. However we also need to consider the labels, sewing threads, embroideries or other embellishments, which can be made with synthetic fibers. We care about every single component of our pieces, and so we believe that we should inform you the best we can about them. Unfortunately, some of our sewing threads and embroidery are made of polyester. We recommend always using a Guppy Friend washing bag, as it collects the microplastics that are released from garments in the wash and prevents them from entering in the water supply systems.

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